In August 2026, ShangTop visited companies, manufacturers and business partners across Linyi to understand their products, supply capabilities and practical challenges in reaching overseas markets. The discussions focused on export promotion, foreign trade talent development and incubation paths for manufacturers and individual entrepreneurs.
Working with companies to map a practical route overseas
The visits reviewed product strengths, production capacity, delivery readiness, target-market selection, international content, customer acquisition and order fulfilment. Common needs included turning strong products into buyer-ready materials, building reliable overseas channels and creating a repeatable sales process.
ShangTop and participating partners discussed standardized product information, international market positioning, social media content, cross-border platforms, inquiry handling, quotation follow-up and supply-chain coordination.
Public practical training planned for September
Based on the August research, ShangTop plans to hold a public practical foreign trade training session in September 2026 for manufacturers, aspiring export entrepreneurs and individuals interested in cross-border e-commerce. Approximately 30 participants are expected. The final date, venue and participation details will be announced separately.
The objective is to help participants understand the complete route from product preparation and customer development to inquiry communication and order delivery, with methods they can begin applying immediately.
Core training topics
- Product and market positioning: defining product advantages, target buyers, use cases and suitable overseas markets.
- Customer acquisition through social media and platforms: using content, search, B2B platforms and social networks to find potential buyers.
- Inquiry communication and follow-up: qualifying needs, replying clearly, preparing quotations, discussing samples and maintaining follow-up.
- The full foreign trade process: quotations, samples, contracts, payment, production coordination, logistics, customs and key documents.
- Business incubation: building export capabilities for factories and practical starting plans for individual cross-border sellers.
Supporting manufacturers and individual starters
ShangTop aims to help Linyi manufacturers build a clearer international promotion and sales path while giving individuals a realistic understanding of the industry and an executable starting plan. The program focuses on real processes, practical methods and continued improvement rather than promises of instant results.
Training information
Time: Planned for September 2026; exact date to be announced
Audience: Manufacturers, export entrepreneurs and current or aspiring cross-border sellers
Capacity: About 30 participants
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